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10 Effective Strategies to Promote Your Local Business Online

In today’s digital age, having a strong online presence is essential for the success of any local business. With the majority of consumers turning to the internet to find products and services, it’s crucial for local businesses to actively promote themselves online to reach their target audience effectively. In this blog post, we’ll explore ten effective strategies to help you promote your local business online and thrive in the competitive digital landscape and

discover how to promote your local business

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10 Effective Strategies to Promote Your Local Business Online

1. Optimize Your Website for Local Search

Ensure that your website is optimized for local search by including relevant keywords related to your business and location throughout your website content, meta descriptions, and title tags. Additionally, create a Google My Business profile and list your business on other online directories such as Yelp and Yellow Pages.

2. Leverage the Power of Social Media

Social media platforms like Facebook, Instagram, and Twitter offer excellent opportunities to connect with your local community and promote your business. Regularly post engaging content, share updates about your products or services, and interact with your followers to build brand awareness and customer loyalty.

3. Create Compelling Content

Content marketing is a powerful tool for attracting and engaging potential customers. Create high-quality, informative content such as blog posts, videos, or infographics that address the needs and interests of your target audience. Share your content on your website and social media channels to establish yourself as a trusted authority in your industry.

4. Offer Exclusive Deals and Discounts

Consider offering exclusive discounts or promotions to your online audience. Use social media platforms or email marketing to advertise these special offers and encourage customers to visit your business or make a purchase.

5. Collect and Showcase Customer Reviews

Positive reviews and testimonials can significantly influence purchasing decisions. Encourage satisfied customers to leave reviews on platforms like Google, Yelp, or Facebook, and showcase these testimonials on your website and social media profiles to build trust and credibility.

6. Implement Local SEO Strategies

Local SEO tactics can help your business rank higher in local search results and attract more organic traffic. This includes optimizing your website for local keywords, obtaining backlinks from local websites, and ensuring that your business information is consistent across all online platforms.

7. Partner with Local Influencers

Collaborating with local influencers or bloggers can help you reach a wider audience and increase brand awareness. Identify influencers in your area who align with your brand values and target audience, and explore opportunities for partnerships such as sponsored content or influencer events.

8. Host Online Events or Webinars

Hosting online events or webinars related to your industry or niche can help you showcase your expertise and attract potential customers. Use social media, email marketing, and online advertising to promote your events and encourage people to register and participate.

9. Optimize for Mobile

Ensure that your website is optimized for mobile users by choosing a responsive website design that adapts to different screen sizes. Make sure that your content loads quickly and is easy to navigate on mobile devices.

10. Monitor and Analyze Your Results

Regularly monitor and analyze the performance of your online marketing efforts using tools like Google Analytics. Use this data to identify what’s working well and what areas need improvement, and adjust your strategies accordingly.

Conclusion: Promoting your local business online requires a combination of strategic planning, creativity, and consistent effort. By implementing the ten strategies outlined in this blog post, you can effectively increase your online visibility, attract more customers, and ultimately grow your business in the digital age. Embrace the power of the internet to connect with your local community, build meaningful relationships, and position your business for long-term success.

Commercial Real Estate Leasing Guide

A commercial lease agreement allows a business to rent a commercial property from a landlord and is significantly different from residential leases. Having a guide to negotiating commercial leases and how to negotiate leasing office space is invaluable as there are many costly mistakes that can be made, as well as missed opportunities with lease agreement terms. 

Read below and discover how to navigate a commercial lease and secure the right property for your business.

Define the Commercial Space You Want to Lease

Before looking for commercial real estate, you need to define the parameters of the building or space you want and need. Having a list of qualities such as budget, office space size, must-have amenities, accessibility, and security can help limit your search for commercial real estate to lease. 

Accessibility, for example, is important to consider, whether customers will be coming to the property or not, as it’s important that your employees can get there as well. Consider the foot traffic, what kind of neighboring businesses are around, parking space, and proximity to public transportation. 

How is the Commercial Real Estate Zoned?

Commercial zoning is important to consider as different buildings fall within different uses. For example, a warehouse and office space are both considered commercial property but will be zoned for different types of businesses. The type of zoning dictates what type of business can make use of the commercial space and is typically local jurisdiction.

When choosing where to look for commercial spaces, check with your local chamber of commerce or zoning regulations based on ZIP code. This will help you narrow your search even further so you can focus on which commercial lease to look into. 

Types of Commercial Leases

Once you’ve narrowed down what a commercial building must have, your budget, and where zoning permits you to do business, you can look at the commercial leases offered by the different properties. It’s important to consider what type of commercial lease is appropriate for your business needs as well as the details of each lease. There are three primary types of commercial real estate leases:
 

Full-Service Lease

This is the most common type of commercial lease and usually with office space. Essentially, the landlord is responsible for the expenses of the property like taxes, insurance, maintenance, janitorial services, and utilities. There are no hidden costs and enables businesses to accurately budget for their monthly and annual lease payments.
 

Net Lease

A net lease agreement is typically cheaper in annual rent, but can also include monthly “usual costs, ” such as property insurance, taxes, and common area maintenance items. These leases can be single, double, or triple net:

  • Single: the tenant pays rent plus a pro-rata share of the building’s property taxes
  • Double net: the tenant pays a portion of the property insurance on top of rent and property taxes
  • Triple net: the tenant pays the pro-rata share of property taxes, property insurance, and common area maintenance items. These are more common with restaurant and retail commercial spaces. 
     

Modified Gross Lease

This type of lease is a mix of full-service and the net lease. For example, a commercial tenant might pay for their portion of the property taxes, insurance, and common area maintenance items, but in a lump sum along with the rent. The benefit here is that the rent is fixed without any hidden costs or sudden expenses. The utilities and janitorial services are covered by the landlord and if the taxes, insurance, or common area maintenance items increases the rent still stays the same. 

Find a Broker to Facilitate the Commercial Lease

Commercial real estate leasing can be intricate and costly when mistakes are made or to get out of, if you’re able to at all. It’s important to have a commercial real estate agent or a tenant broker to help guide you through the process and go over the leases for the building or office space with you. Here at Goodale & Barbieri, we provide tenant representation to help our clients secure the right commercial space for their business. As one of the largest developers, property managers, and a leading real estate firm, we understand what to look for with tenants and the nuances of negotiating a lease, as well as the market. Since 1937 we’ve handled properties of all sorts and currently have over 4 million square feet of commercial property. Discover more about working with experienced experts by following the link below.

Goodale & Barbieri | Commercial Real Estate

Exploring the Differences: Is Supplemental Security Income the Same as Social Security?

Supplemental Security Income (SSI) and Social Security (SS) programs are vital assistance programs that provide monthly payments to support aged or disabled individuals. However, it’s crucial to recognize the fundamental differences between these two programs. 

The SSI program is designed to finance the basic needs of elderly individuals or those with disabilities. It offers a safety net for those facing financial challenges. On the other hand, the SS program supports the retirement, disability, and family income of individuals who have contributed adequately through SS taxes. Discover the two programs’ similarities and differences to know if one or both apply to your case.

What is Supplemental Security Income?

Supplemental Security Income is a crucial program that provides monthly payments to support basic needs such as food, clothing, and shelter. These payments are directed toward eligible individuals who have limited income or resources. The Social Security Administration (SSA) oversees SSI, which is financed by general tax revenues.

Each month, recipients must report their forms of income and any changes in their living arrangements. This process ensures their ongoing qualification for SSI benefits, reflecting the program’s commitment to meeting the essential needs of vulnerable individuals.

Who Qualifies For SSI?

To clarify, individuals eligible for SSI benefits include: 

  • Children or adults facing disability or blindness,
  • Adults 65 years or older, and
  • They have limited income and resources. 

The program is designed to support those in need, ensuring a safety net for those facing challenging circumstances.

What are Social Security Benefits?

Social Security (SS) benefits constitute monthly allowances based on reported earnings. These benefits are extended to retirees, individuals with disabilities, or their beneficiaries, aiming to provide financial support during critical phases of life.

Who Qualifies For Social Security?

Qualification for Social Security benefits is contingent on acquiring sufficient work credits based on annual earnings. These individuals, whether U.S. citizens or lawfully present non-citizens, become eligible when they 

  • Reach the age of 62 or older, or
  • Experience disability or blindness before 62 years old.

What are the Similarities between Supplemental and Social Security Income?

Exploring the commonalities between Supplemental Security Income (SSI) and Social Security (SS) benefits sheds light on their shared features. Presented below is a table illustrating key similarities:

 

SSI Benefits

SS Benefits

Monthly Payments

 Yes Yes

Medical Standards (18+)

 Same Same

Medical Standards (Below 18)

 Different Different

Administered by SSA

 Yes Yes

SSI and SS benefits encompass monthly payments to maintain financial support for recipients. The medical standards for individuals aged 18 and above align for both programs. However, distinctions arise in the medical standards for minors, with SSI and SS having separate criteria.

What is the Difference between Supplemental and Social Security Income?

While Supplemental Security Income (SSI) and Social Security (SS) programs serve overlapping populations, distinctions emerge based on the unique circumstances of recipients. Below is a comparative table presenting critical differences in a scannable and informative format:

 

SSI Benefits

SS Benefits

Calculated by

 Current countable income Amount of SS taxes paid over the years

Funded by

 General taxes SS taxes

Eligibility

 Disabled, Blind, or 65 years old or more, and have “limited income.” Disabled, Blind, 62 years old or older, and have enough work credits.

Who can Receive the Recipient’s Benefits

 Recipient Recipient and certain family members

Types of Benefits Each Program Has

 In most states, SSI recipients can receive Medical assistance (Medicaid), Food assistance, Supplemental payment Medical coverage (Medicare), retirement benefits, spousal benefits, disability benefits, survivor benefits

As depicted, SSI and SS benefits differ in their calculation methods. SSI benefits hinge on limited income, whereas SS benefits are determined by the cumulative SS taxes paid over the years.

Limited income in SSI is based on countable income staying within the allowable limit. Countable income is the difference between gross total income and income not counted by SS, such as income tax refunds.

SS taxes earn work credits. A person can collect up to 4 credits annually. Most individuals need to amass 40 credits to qualify for SS benefits.

In essence, SSI benefits serve as income for the recipient’s basic needs, while SS benefits cater to recipients during retirement or individuals with disability, spouses, and children.

Can I Get Both Social Security and SSI Benefits?

An individual can receive both Social Security and Supplemental Security Income (SSI) benefits under certain circumstances. The combined benefits from Social Security and SSI can help ensure that the individual’s total income meets the minimum level set by the SSI program.

It’s important to note that eligibility for both programs is subject to various factors, including income, resources, and other individual circumstances. Consulting with a Social Security lawyer or contacting the Social Security Administration directly for personalized advice based on specific details is recommended to determine eligibility for both benefits.

Take the Best Course of Action for SSI and SS Programs

By understanding the differences between SSI and SS programs, you can better decide what benefits apply to your case. If you need help applying for any program, why not get the assistance of an SS lawyer? A seasoned SS lawyer can help expedite the application process so that you get benefits earlier. If you want to know more, why not book a free consultation with us? Schedule your appointment today to get your benefits early and efficiently.

Marken Law | Supplemental Security Income